We want to cement ourselves as the leading distributors of fruit pulps and beverages. We want to grow a chain of sustainability with our buyers and deliver the best to our end users. With a major focus on quality and deliverance, we want to become the most trusted manufacturers in this industry.
Greetings from Vijay Kakkar
Real Roots is an organisation which deals in fruit pulps and purees and provide the best to the beverage industry. Our chain starts with a small farmer, providing best raw material, and ends with our end user enjoying a delicious taste of our fruit pulps in every meal. The soul intention behind this venture was to ensure a fair return to the farmers and bring in all aspects of sustainability into our business architecture. Real Roots was a movement to bring the best fruit pulps and purees to the beverage industry while giving our workers and farmers their righteous due.
In his 40 years of work experience, there is always a principle he has followed and that is of, honesty and quality. This is why Real Roots is dedicated to provide quality assured products at honest prices.
The journey of every product starts with a small farmer whose hard-work gives us the best produce in the entire country. In turn, we give them their share of a healthy living. From there, the produce goes through our team of quality experts who work to provide the best quality and assurance of the end product. Till date, we have up-skilled more than 100 workers who works in our manufacturing unit to manufacture and finally our packaging and delivery is don’t with utmost care and patience.
Vision - Our vision is to resonate the best fruit pulps and beverages across the globe. We want to continue working with the same assurance, loyalty and objective and gain trust of more buyers every day.
Mission - Our mission is to become the most trusted, value driven and professionally managed team of fruit pulp exporters across all our clientele. With every delivery, we want to see a sense of satisfaction on our clients face.
We follow effected methods to continue and outgrow ourselves every day. We have a team of skilled labour and specialists from all domains of manufacturing. With their help and advance infrastructure we want to serve across the globe.
From a small SMGK company, Mr. Rohit Kakkar has stepped forward to change the face of beverage industry with a wide range of fruit pulps and purees. As the MD of VSRC Agro Products, he determines to not just become a true entrepreneur but a true spirit with morals and values.
1. So, why did you setup this organisation? What was your idea behind it?
The one thing I have learnt from my father is to keep believing in what you want to achieve. After so many years of experience, I wanted to start of my own venture and change the beverage industry with easy and valuable products. The simple intention behind this venture was to bring out sustainability and reach out to the world as the most trusted brand of fruit pulps and purees.
2. How was your journey so far? Professionally?
Well, my professional journey is almost 25 yearlong now. After completing my MBA from one of the most prestigious college, I work in Amex for 17 years. I think there only, I knew I wanted to do something bigger and better. I have had to deal with a team set in different areas of the country and manage sales across. I learnt a lot before reaching where I am today.
I’ve always been entrepreneurial. I’ve always liked doing things differently from the people around me. For instance, in school, instead of joining existing organizations, I would create my own. I have always loved the idea of doing something on my own, and preferred working in an “open” setting. Starting my own projects and being entrepreneurial allowed me to do this.
I have always been fond of healthy fruits. When I was young, I have seen my mother using several fruits to make delicious recipes. I did my share of research and found that fruits can have large benefits when used in our day to day meals. But, the products available in the market were not budget friendly. Thus, I got the idea of savouring the tradition with health benefits and manufacture these beverages at a low cost.
Well for me everything I have done till date holds a lot of importance to me. I wanted to carry forward my own legacy in the form of Real Roots. The values and principles SMGK had, is the root of VSRC. I used the learnings of my old company to build something better here. Most importantly, what inspired me to take this decision were the people, bank, VS, investors of SMGK. So, I wanted to take everything forward and step into a new milestone.
In Real Roots we take of care of every aspect of manufacturing. From farm fresh fruit to packaging and deliveries, we have a number of quality checks from assured analysers. Our focus on quality and hygiene is what makes us different from others. We want our countrymen to experience the best products available. We are now bringing in new technology to India to achieve the best production and promote organic market.
Of course, it could not have been better.